Call colostrum as Piyush & save neonates.Sms,tell all & make Diwali Happy !!!

    Breast milk secreted by mother in first few days after child birth is called as Colostrum in English and Piyush in Sanskrit.

Ask if the a mother feeds colostrum/Piyush to the newborn and you can predict the future of the baby. Whether the baby will live,2 if the baby will have illnesses,&3 if the baby will grow well. If she gives him/her colostrum/Piyush, the baby is more likely to survive, have less illnesses, & grow well. If she does not give him/her colostrum/Piyush, the baby is more likely to have illnesses, can even die,& if he /she survives he/she will have problems in growing well.

India has world's largest child hood deaths. Highest of them in first month of life. In spite of all efforts, this has not much changed in last 60 years. Teaching 100 % people to give colostrum /Piyush to 100 % babies will reduce child deaths at minimum costs.

Feeding cholostrum /Piyush to neonates improves their survival & growth & development. Even today Many people still do not feed cholostrum /Piyush to neonates.They give top feeds to babies. This adds to sickness and deaths of newborns.These babies can become hungry,get fits due to less sugar in blood,&
If all mothers feed cholostrum/Piyush to their babies, more babies will live, more babies will have less problems, more babies will grow well.

For this we have to teach all mothers to feed colostrum to all babies.

Using popular terms for mass education, makes communication easy, and more effective. Piyush is the Sanskrit name for colostrum. Piyush also meants Amrut, that drink which avoids death. So true for mother's milk of first few days,the colostrum.

We should use the term Piyush for colostrum for following reasons :

Piyush is Indian name, colostrum is foreing.Human brain studies show that what ever is your own is rememberred,loved better than what is foreign.
Piyush is so popular that many people name their son as Piyush. The most glittering example is the name of honorable editor of Indian pediatrics, Dr. Piyush Gupta. Piyush is a popular milk based sweet highly popular drink in Western India
Ask any few ordinary people what they find easy Piyush or colostrum, to understand, communicate, remember and you will find that all find Piyush more easier. Piyush is a common simple Indian name. Easy. Not as complicated as colostrum to say, hear write, understand and remember.
Take example of Japanese Sony corporation. They could have given a complicated Japanese name to their company. They did not. They gave a simple English name Sony that their target customers would find easy to remember. (They wanted to call it Sunny but spelt the name wrong).
Let us popularize the term Piyush, teach 100% mothers to give Piyush to all babies, and save lives of babies at zero cost. Kaizen is Popular Japanese management term for improvements made at zero cost.
Calling colostrum as Piyush is Kaizen. Let us do it. Let us all pass on this sms to all so that it reaches 1 billion Indian this Diwali.Let us reach it to 100 crore Indians with help of t.v., radio, newspapers, speeches, articles, gossip & email. Please forward this email to all.

Call Piyush as Piyush, save babies & tell all your experience to all & to
Dr. Hemant Joshi & Dr. Archana Joshi, at Joshi Children’s Hospital
opposite station Virar, dist Thane, Maharashtra, India pin 401303,mo.09823281447

(Please see) : Learn from animals. Their babies, as soon as they are born start suckling. Similarly the Breast crawl cd. By BPNI (brest feeding promotion network of India) shows that a baby put on mother’s chest immediately after birth moves & crawls.The baby’s mouth finds and reaches mother’s nipple & baby starts suckling.This must happen 100% times every where where bbies are born.